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Book Title: Focus: The Future of Your Company Depends On It|
The author of the book: Al Ries
Format files: PDF
The size of the: 29.50 MB
Edition: HarperCollins Business
Date of issue: April 21st 1997
ISBN 13: 9780006387350
Read full description of the books Focus: The Future of Your Company Depends On It:It's funny (not haha) reading books almost twenty years after they are published, which make many references to the economy and companies at the time when the book was written. This is especially so with the pace of change of technology and the volume of information that we have right now.
This book feels like a magazine article that you might lazily read on a Sunday afternoon on the sofa. The author has pretty much one main point, which is to get us to narrow our focus, and he provides a bunch of examples that support that point. The book is not a terrible read in itself but like most magazine articles, it feels like infotainment (sometimes not even that entertaining or informative come to think of it) and has a limited shelf-life.
Unless you are completely new to the subject, I would recommend reading a more current book. I feel that older books are useful if their main value is providing insight, explanation or perspective, whereas this one is too much of its time.
Read information about the authorAl Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.
In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning.
In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.
Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.
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